Is it Sophisticated Cyber Attack?

These days I have been reading more and more about the sophisticated cyber attacks. There are agencies that report cyber attacks as state of the art – too awesome to detect. But, these news start with a pointer to vectors like "spear phishing" or “social media privacy leak” or plug in unknown USB. Now to me, this is weird because I don’t think any of these vectors point to “sophistication” in my cyber dictionary. Come’...