How many times have you stumbled on the SSL certificate, and the only things that you cared about were Common Name (CN), DNS Names, Dates (issue and expiry)? Do you know SSL certificate can speak so much about you/ your firm? It can tell stories and motives; you can gather a good intelligence from them - which companies are hosting new domains, sub-domains; did they just revoke the last certificate? Or, why some firm switched its vendors/ CA(s)?